CHIC HOUSE was founded in Dubai in the spring of 2015 by Hassan Ghasir, a former director of acquisitions at a Geneva private bank, after she could not find a single broker in the city willing to represent her father in a sale. The first office had two desks, a copy of The Aesthetics of Architecture, and a list of nine families.
Eighteen years later the practice still works from a list — longer now, but never published, and never longer than the partners can serve directly. We accept four new principals a year. We turn down most.
Every transaction is conducted under our private mandate. Every introduction is made by a partner. Every property is shown without haste.
No name, no address, no photograph leaves this office without the principal's written consent. Every brief begins under NDA.
Each principal is paired with a single partner for the duration of the relationship. We do not rotate staff.
We refuse to take more mandates than we can honour. The list closes when the year is full.
We will not represent buildings whose architects we cannot defend. This has cost us a great deal of business. We have not regretted it.
The average CHIC HOUSE principal has been with us for nine years. Most acquire, hold, refurbish, and sell — all within the practice.
A single, transparent retainer. No commissions, no kickbacks, no vendor incentives. The principal is the only client.
"A house, properly chosen, is the architecture of a life. We have made a quiet career of helping families find theirs."— CHIC HOUSE Letter to Principals, 2024
Founded Chic House in 2015 to broker buildings the way an architect would brief them. Site-walks every property the firm signs.
Heads the firm's lettings and tenant-side advisory. Joined at founding from Bayut's enterprise desk.
Joined 2019. Reads developer drawings before he reads brochures. Manages the off-plan acquisition book.
A Conversation